Beware of Misleading Car Dealer Ads
Car dealers can be very skillful and misleading when it comes to car advertising. We are sure you’ve seen car ads on TV with a microscopic disclaimer at the bottom of the screen or have heard a radio advertisement where they speak emotionally 250 words per minute, giving the important information at the end of the ad. With the increase of online advertising, auto dealers have started to conquer the Internet vying for potential customers’ click on their links. Let us walk together through the different ways of misleading and obscure car dealer ads.
Attracting customers with base price
Car ads aim to attrackt potential customers’ attention. For example they advertise the base price of the car showing the model with all the bells and whistles. Looking at the car pictured an average consumer will definitely think that he can afford to buy it. Upon arriving at the dealership to check out a new ride he will find out that the vehicle shown in the ad is loaded with expensive options.
Illusive special offer or “bait and switch” advertising
You have probably come across the phrase “one at this price”. It’s a widespread advertising trick, known as “bait and switch”, used by car dealers. As a rule, the car advertised at the best price is “just sold” or “on a test drive”. In a word, it’s as elusive and phantom as a special offer, advertised by the car dealer. Car dealers just lure the customers into the dealership by promising to sell a vehicle at a lower cost. Once the car shopper is at the dealership, a salesperson will try to sell an “equivalent” vehicle at a higher price. Read more about “Bait and Switch.”
Too-good-to-be-true leasing offer
When you see a luxury vehicle ad, offering just $199 payment per month, don’t rush to the dealership at once. Read a small print, which may say that a down payment of $4,999 is necessary to lease the vehicle.
Deceptive car buying contracts
Always double check a car buying contract as they may be delusive or have questionable promises or fine print.
False advertising and consumer rights
State and federal laws protect consumers from misleading and false ads. It prohibits car dealers from making deceptive or false claims about the price, quality, and purpose of the advertised product. The misleading and false car advertising may result in the consumer suffering a financial loss, or another form of damage to the consumer.
Consumers who are victims of false or misleading car ad should contact a car dealer fraud attorney to find out about their rights. The attorney will take steps to protect consumer rights and get a reimbursement.
Attorney may present a variety of remedies against the dealership that engages in misleading or false ads. They include monetary damages, injunctions ordering the car dealership to include fine print disclosing statements in their advertising, to stop engaging in misleading practices or running the ads at all.