When looking through advertisements from a dealership, you need to read the fine print. Many times the information on the ad is not what it seems. And the small print will spell out the real deal. A potentially misleading car ad may have wording that leads a buyer to believe the special financing rate is for all buyers. Or the deal may be for another vehicle similar to the one pictured in the ad. So deceptive advertising is a type of car dealer fraud.
A very low monthly payment may actually be the payment for leasing and not the actual purchase. Many times a dealer will claim to pay the highest amount no matter the value of your trade-in. The extra costs are added on the contract for a car. Unless a buyer is aware of these deceptive practices, the money they pay can be more than they originally anticipated. There may be special prizes that accompany the purchase of a vehicle; the details will explain that many times customers will not meet the requirements.
The Consumer Fraud Protection Act is designed to protect consumers from advertisements that are misleading or deceptive or has the ability to mislead consumers. The main issue is whether the ads have the capacity to mislead. There may be restrictions against specific phrases or statements in the advertising.
Both the advertisers and the state want credibility and the advertisements produced in any media. This includes publications a consumer may purchase. As an example, there are certain phrases that might seem to be fundamentally misleading such as “factory invoice,” “floor plan,” “at no profit,” “dealer cost,” “wholesale.”
Turn to a lawyer for legal help
There are wide-ranging regulations forbidding deceptive advertising. These apply explicitly to dealerships. If you came across deceptive advertising you can contact a qualified car dealer fraud attorney to protect your rights.