“Bait and switch” is a form of car dealer fraud in which the customers are lured by a vehicle advertized at an unprofitably low price. This is done to attract the unwary customers toward buying a higher-priced vehicle. When the buyer arrives, he/she is told that unfortunately the advertised car is not available at that time or at the stated price, but there is a substitute very similar to the one which was advertized at a higher prize.
“Bait and switch” is illegal and a lawsuit can be filed against the dealership. However, such lawsuits require a great deal of time and documentation for a successful resolution.
Here are some tips to avoid “bait and switch” scam:
• Always read the fine print even if a magnifying glass is needed. It will likely reveal that only one such car is available or that the car lacks the options you are looking for.
• Ask the salesperson if you can use their telephone to call your car lawyer and make sure you get the car at the advertised price.
• Conduct some research on car models and prices before the car buying process to avoid bait and switch. This will enable you to know the average market price of the car you are interested in.
• Do auto shopping with an informed friend or relative to lessen the chance of buying a car that you did not intended to buy.
• Get a report from Kelly Blue Book on what the vehicle they are advertising is really worth before you visit the car dealer to ensure they aren’t ripping you off.
If you suspect that you have been the victim of “bait and switch”, contact a car attorney for further consultation and help.
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