Car dealer tricks are various and may be used by the car dealer in various situations. The aim of car dealer scams is to get more money out of you and sell cars that wouldn’t be sold so easily in case no tricks were used.
High Balling
An excessive price will be offered for your trade in. Some customers are attracted by this thinking that they are getting one over on the dealer. Rest assured, however, that you’ll pay for it in the end, when the dealer charges too much for your new car.
Loss Leader Advertising
A car dealer will identify one/two cars of a particular model. These will be the “worst” cars. The dealer will then launch a large advertising campaign based on these cars with the price e.g. $200 below cost.
When the customers rush in from all around the city, they are promptly “switch sold” to another car. All the salesperson has to do is to point out why the car is undesirable, and then get the customer to pay more for a better car.
The Lap Dog Trick
When a customer leaves a dealership and says to the car dealer they will look around for other prices, the dealer tells him/her to come back once the “best price” has been obtained. The dealer will then either match the price, or try to increase it slightly by taking advantage of the fact that the customer is sick and tired shopping and is itching to buy the car. This car dealer trick is very common and works well for most dealers. It relies mainly on getting the customer to feel obliged.
Bouncing the trade in
The dealer will contact you before the new car is delivered and say there’s an issue with the trade in. They will ask you to bring it back for an inspection and claim to have found it’s really only worth $500 less than what they have offered for it. If you fall for it, the salesperson earns another $500.
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