There are a lot of great dealerships scattered abound the countryside, but you have to be on the look out for the ones that are trying to scam your pocketbook.
What you should be on the lookout for are the dealers that make their money from the manufacturer, when they buy the vehicle-and not when they sell it. Often, a large car dealership can purchase vehicles on fairly standard pre-determined prices. They can then offer rebates, incentives, and discounts the dealer can pass on to the consumer.
An independent dealer may not have the luxury of being able to pass on the ‘sweet’ deals to is or her client. And, you can bet the sales pressure to get you in a car seat will be a lot less polished.
HERE ARE SOME CAR DEALER TRICKS USED TO GET YOUR SIGNATURE ON THE CONTRACT
1. Burn up the Buyer’s Time
The average consumer only has about three hours a week of free time to look for a car. The job of the car salesperson is to make you do less comparative shopping. That will induce you to buy when on their car lot.
2. Feed on the Buyer’s Emotions
Don’t allow yourself to get sucked in! Leave the emotions associated with car buying at home. A car salesperson can be like a shark. They smell “blood” when they know you’re hot to buy a car.
3. Place the Buyer in a Comfort Zone
Don’t forget, he or she might have the smile of a saint, but they’re out to make a sale! You’re the only person that can watch out for you.
4. Pile Options on the Buyer
Be aware of vehicle options you didn’t ask for, or don’t need. This is a smooth way of jacking up the price and making you think you’re getting a bargain.
5. Play-down the trade-in Value
Make sure you know the market value of your trade-in, and then make sure the price of the vehicle you have in mind isn’t jacked up to compensate for the amount your car is worth. Otherwise, it’s just like giving your trade-in away for free.
While you shouldn’t think this will be the experience every time you buy a car, it just makes common sense to keep your eyes pealed for anyone who might be out to take advantage of you.
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