Car dealers make most of their profit not on sales of new cars but from financing, insurance, service contracts, added charges and options, repairs, and the sale of used cars. In other words, there is enormous financial incentive to make profits on these items to offset the dealer’s inability to make profits off the sale of the car itself.
Taking into consideration that the car buyer does not really know what he/she is buying, a used car purchase offers all the same potential risks as a new car purchase. An experienced car dealer can easily misrepresented or kept hidden the used car’s history and consumers often do not know a used car’s real value.
Understanding the most common dealer tricks may help you prevent spending more money on a purchase of a new or used car. The negotiation for the sale of a vehicle is one of many ways dealerships and Web sites use to rip you off. Every time when negotiating a deal with your car dealer you should remember that your friendly dealer is playing a game with your pocketbook. There is always some item or extra profit sources that will grab a little more money. Sometimes the car buyer is not even aware that he or she has purchased these extras. These extras are not presented to you at the dealership; however they are included in your final purchase contract.
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